What is Dragonfly Effect?
-On How to Change the World using Social Media-
This book is about how to change the world using Social Media.
Even if you are a regular guy with no particular big titles or positions in society,
it is possible. The book reveals a story about Samir who succeeded to find the donar
for his leukemia. Samir gathered tens of thousands of people registered using social media
to get the right donar, which is really hard to find.
If you want to take action using social media, the book says,
you have to follow this first 4 steps of Focus + G.E.T.
Focus means on have a clear objective and request for the people
whereas G stands for Grabbing people's attention by something vivid, personal, or inspiring,
E is for Engagement that is about how each person can relate to the subject matter
by their personal experience or achieving higher esteem,
then finally,
T is to take action and it is about providing the tools or environment where
participants can join and take action.
Take this blog for instance. I have not given enough time before I started.
Now looking back, some of lists as below can be made;
Focus is what?
- To be read by many people?
- To improve my writing?
- To communicate?
Grab Attention?
- Vivid? not visually appealing, I think, compared to other sites.
- Personal; yes it is very personal but it may not be important for others.
- Inspiring; I try to be, but I somehow fail to be at times.
Engage?
- What I want people to engage in this blog is to read, read, read.
- Hopefully a reader can spread out my entry using twitter or facebook/
Take Action?
- There are small buttons after each entry so that readers can share with.
- The comments are welcomed.
This blog has everything! But why am I not getting the big amount of visitors?
Maybe, I can follow the 5 design principles to narrow my focus?
HATCH: Five Design Principles of Finding the Focus
Humanistic
- To know the users/readers. Don't rush into conclusion. Make a plan.
Actionable
- To achieve bigger goals, break it down into small tasks.
Testable
- Make the KPI, before execution. What is the expected result?
Clarity
- Set clear goals.
Happiness
- Find a mean or objective for you and others to be meaningful.
The last portion of "Happiness" really is the key.
I have to think of something that can become "win-win" for readers.
Also setting "Clear Goals" can be tough since this blog does not seem to have
any destination. But something like number of visitors can be a goal.
