It is a mix of Quora (for having someone to answer a particular question) and
Amazon (for actually selling the product online).
What I think interesting and attractive about coconara are two things; contents and pricing.
coconara contents are bizarrely unique and attractive.
For example, I have requested some professional advice for this blog to become
better and more interactive media. The advisories are all professional and although
they can only give their advice with certain limitations (due to price mostly),
it is truly amazing experience to have someone to take a look at such things.
Other stuff I instantly purchased was romance advice from experienced lovers,
and even more substantial stuff such as logo for my friend's rock band.
Other offerings include "revise your resume", "advice for MBA essay questions",
"diet" and etc. I realized that at the end of the day,
all these trivial things that make me very happy.
To add, ,most of sellers in coconara are individuals.
So you directly feel as if you are connected to the person by buying their product.
Another critical coconara factor is its pricing.
At coconara, every service is only for 500 yen (roughly 5-6 US dollars).
This is such a huge advantage of coconara, and I hope they will continue the price or
even challenge lowering the price.
In web or in any other scale-able businesses , the product must be "insanely" cheap.
I don't know about average prices of online consumer retails, but 500 yen pricing so far
does seem to work.
I hope coconara will grow further with better quality controls, rich service lines, and so on.